Steadyro Studios · New York

The room is the product. We make it sell.

A media and environments studio in New York. Interior architecture, broadcast engineering, campus planning, and a content engine under one roof, so a room is designed, built, run, filmed, and taken to market by one team. One team designs it, lights it, films it, runs it, and keeps it selling.

Media and environments studio · Design, build, run, film, publish · New York

How it works

A room is drawn twice. Once to build it, once to sell it.

We are in it from the brief, through the build, and every night after it opens. Nothing gets handed to a stranger halfway.

THE HANDOFFTHE BUILDTHE LIFE OF ITBRIEFDESIGNBUILDLIGHTOPENINGEVERY NIGHTONE TEAM · ONE STANDARD · NO HANDOFF LOST

One team, one standard, no handoff lost.

What Steadyro brings

Everything after the install.

01

Film and content

Hero films, recaps, and social cuts that keep the calendar full.

Opening films for renovated rooms, fast event recaps, and monthly cuts sized for the platforms your guests scroll. Stills ride along on every shoot.

HERO CUTRECAPSOCIALSTILLSTIMELINE
Hero filmsRecapsSocial cutsStills
02

Light, sound, and camera

Shoot-ready rooms, tuned while the build is still open.

Lighting and AV direction set beside the build team, so the room flatters every event and every lens from day one. Broadcast-grade audio when the moment is live.

KEYFILLBACK
LightingAV directionLive audio
03

Interior design

Rooms designed to be occupied, operated, and filmed.

Concept and space planning, test fits, materials and finish direction, and FF and E specification through trade accounts. Custom millwork through a vetted contractor network, every trade bid out for transparent costs, and a standardized finishes model that holds multi-site work to one look. Every room is reviewed for camera response before finishes lock.

MATERIALS PALETTE LOCKED MILLWORK FF AND E
ConceptSpace planningFF and EMillworkCamera-response
04

Planning and operations

Test fits, stack plans, phasing, and move sequencing, run to schedule.

Fifteen years running global campus programs for Google, Salesforce, and Verizon, on an interior architecture foundation. Test fits and stack plans, phasing and move sequencing, vendor and general contractor coordination, budget and schedule tracking, punch lists, and a day-one occupancy plan. The discipline that lands a ten thousand square foot floorplate on schedule is the discipline that lands a venue on opening night.

TEST FIT STACK PHASED MOVE MONTH 01MONTH 02MONTH 03
Test fitsStack plansPhasingMove sequencingVendor coordinationOccupancy
05

Monthly content engine

Ten to twenty finished cuts a month, every month.

A standing crew and edit pipeline: social cuts sized per platform, event recaps inside 24 to 48 hours, menu and product films, branded and motion graphics, photography, drone where the space calls for it, and print for menus, signage, and merch. One calendar, one standard, and reach that compounds.

DELIVERABLES / MONTH 10 14 18 20 PACE
Social cutsGraphicsRecapsPhotographyDronePrint
06

Print, out of home, and merch

Billboards, posters, static ads, signage, and branded merch.

The campaign leaves the screen. Large-format billboards and transit, posters and window graphics, static ad sets sized per placement, menus and table collateral, event signage and step-and-repeat, and branded merch runs. Produced in the same room as the film, so the campaign reads as one thing everywhere it lands.

BILLBOARD POSTER STATIC ADS TEE, TOTE, CAP
BillboardsPostersStatic adsSignageMenusMerch
07

Marketing and go to market Partner seat open

Positioning, launch planning, and the system that keeps demand coming.

Positioning and messaging set before a campaign is built, launch planning against a real calendar, audience and channel strategy, lifecycle and CRM flows, and reporting that says plainly what moved and what did not. So a room that was designed, built, run, filmed, and published has a demand engine behind it rather than a launch and a silence.

AUDIENCECAMPAIGNPIPELINE
Go to market partner, announced shortly
PositioningLaunch planningAudience and channelLifecycle and CRMReporting
08

Event coverage

A full crew on the night, and the recap out before the room cools.

Run of show planned with your team, a full crew on the night, and a same day reel while people are still talking about it. The full cut lands inside forty eight hours, with stills and cutdowns sized per platform. Galas, openings, launches, panels, and nightlife. It attaches to any other lane or runs on its own.

RUN OF SHOWDOORSSHOWSAME DAY REEL48 HOUR CUT
Run of showMulti-cameraSame day reel48 hour cutStills
09

Residential and private studios

Private homes with a room that can broadcast.

Podcast corners, home studios, and screening rooms built into private residences, with the interior design that makes them read as part of the house rather than equipment parked in a room. Two microphones and a low table, acoustics that behave, lighting that flatters at eye level, and a signal path that runs without a technician sitting in the corner. Designed with AGR Creative Studio and built to the same standard as the venues, because a founder shoots more at home than anywhere else.

THE ROOMSIGNAL PATH
Podcast roomsHome studiosScreening roomsAcousticsInterior designSignal path
Selected work

Proof, not promises.

The same hands come to your building.

01Events, restaurants, and products

Revelry Buyers Club

Event reel 2026. Steadyro Studios.

Sabor Sabor, grand opening

Swan Marina. Square Deal Media.

Nami Sake

Product promo. Square Deal Media.

Nami Sake, second cut

Product promo. Square Deal Media.

Kuvano, product film

Product film. Square Deal Media.

Kuvano, product shot

Product film. Square Deal Media.

Kuvano, campaign spot

Campaign film. Square Deal Media.

Unlock NY, Freedom Tour

Big City Tourism. Square Deal Media.

Unlock NY, High Line

Big City Tourism. Square Deal Media.

02Broadcast, stage, and podcast

The Interview, John Oliver

A sit-down where the setup disappears so the conversation can carry.

Bad Bunny, on camera

Global-stage production with no second take.

Druski

Comedy and culture, captured live.

CMB Group Gala

Full gala coverage, room to recap.

Nightlife and events

JusLive. Rooms shot the way guests remember them.

NYC Resilient

A documentary open for a city that rebuilds.

03Brand campaigns, static ads, and print

Nike SPECK

Spec campaign. Square Deal Media.

Therapists2Go

Recruitment. Square Deal Media.

Therapists2Go, cut two

Recruitment. Square Deal Media.

Future Glimpse

Merch promo. Steadyro Studios.

Welcome to NY Freedom Tour campaign poster

Freedom Tour

Big City Tourism.

Unlock NY summer campaign key art

Unlock NY

Big City Tourism.

Therapists2Go recruitment campaign

Therapists2Go

Recruitment campaign. Static ad set. Square Deal Media.

In the room

Drawn before it is built.

Positions, sightlines, and cable discipline, to scale, before a single case rolls in.

Studio layout plan with equipment and cable legends, drawn to scale
Studio layout and elevations, drawn to scale for every build
The team

A dream team, one standard.

Network broadcast, live stages, global campus programs, and rooms that go on air with no second take. The names on a project change with the room. The standard does not.

0Years on live broadcast
0Fortune 500 campus programs
0New York Times veterans
Backgrounds from
The New York TimesGoogleSalesforceVerizonConveneThe New York TimesGoogleSalesforceVerizonConvene
Sharifa Nelson

Sharifa Nelson

Founder and CEO

Founder and CEO. Fifteen years of global infrastructure and campus planning inside Google, Salesforce, and Verizon, bringing corporate real estate discipline most production teams have never sat close to. She leads strategy and planning, and sets the standard every engagement is held to.

Michael Cordero

Michael Cordero

Co-Founder, Exec Producer

Co-founder and executive producer. Two decades in broadcast audio and video, and a video technician at The New York Times, where live never gets a second take. He leads production and the crew we scale around every room.

Sergio Parra

Sergio Parra

Partner, Executive Producer

Latin Grammy nominated director and executive producer. Music video, commercial, and brand campaigns, with photography, motion graphics, green screen, and drone in house. He runs the monthly content engine: the standing crew and edit pipeline that keeps a calendar full.

Annette Guzman Ruiz

Annette Guzman Ruiz

Design Partner

Design partner. Thirteen years across interior design, art, sourcing, and project coordination, shaped by hospitality: not only how a space looks, but how people experience it, connect within it, and feel inspired to stay. She leads design on every engagement she takes.

Justin Russell

Justin Russell

Lead Videographer and Editor

Lead videographer and editor. Founder of JusLive Productions, with credits across music’s biggest stages and a growing catalog of restaurant and event work. He shoots and cuts end to end, from hero films to the monthly social engine.

Abraham Sater

Abraham Sater

Media Engineering

Senior multimedia engineer. Thirteen years of multimedia engineering at The New York Times, keeping broadcast systems on air. He designs and runs the signal path so every room performs on opening day and every day after.

Supported by a bench of up to 12 local specialists, resourced as each project requires.

By invitation

The Founding Ten.

Ten founders and operators who get the studio before it is priced like one. The founding seat holds the founding rate across every lane, and it pays you on anything you send our way. It is personal, it is not transferable, and when the ten are spoken for the rate closes with them.

Seats06 claimed · 04 open
01 / The rate

The founding rate, held

Whatever you start at, you keep. The founding rate is locked for twelve months from the day you sign, across every lane, whether you use one of them or all seven.

02 / The return

Ten percent, on anything you send

The same referral rate our studio partners work on. If you introduce a room, a founder, or a venue and it becomes work, you are paid on it. No cap, and it does not expire when your own project ends.

03 / The room

The whole studio, one conversation

Design, build, light, film, run, publish, and take to market. Seven lanes and the partners behind them, held to one standard and quoted in one place instead of five.

Admits one

What it asks is simple. Use the seat, or pass it to someone who will. One introduction that becomes work keeps it yours. A seat that stays quiet for a year goes back to the ten, and we will tell you before it does rather than after.

Film and contentLight, sound, and cameraInterior design Planning and operationsMonthly content enginePrint, out of home, and merch Marketing and go to market

The invitation is personal and non-transferable. Ten seats, total. Founding rate held twelve months from signature.

Claim a seat

How we work together

The part after the yes.

A room is a logistics problem before it is a creative one. This is the order we run, so nothing that happens once gets missed and nobody is guessing about dates, access, or who is on camera.

Step one

The Rider

Every question we ask before a shoot day. Answered once, and the room gets built around it.

Request a copy →
Step two

The client dashboard

Where things stand once we are rolling. One place to look instead of a thread to scroll.

Request a walkthrough →
Step three

Scope and schedule

Deliverables, crew, dates, terms. In writing before anyone books a day.

Request a scope note →

Requirements, access, and insurance. Certificates of insurance, building and landlord requirements, vendor paperwork, and site access are handled inside the Rider and confirmed in writing before the first crew call. Send us your process and we will work to it.

Payment and booking

Deposits, invoices, and dates.

A scope note comes first on every engagement, so nothing here arrives as a surprise. Once the scope is agreed, this is where the date gets held and the paperwork gets paid.

01 / Hold the date

Reserve a date

A deposit holds your crew and your dates against the calendar. It is credited in full against the engagement. We do not hold a date without one, and we do not take one before a scope note.

Reserve a date
02 / Settle

Pay an invoice

For work already scoped and underway. Every invoice carries its own reference and terms. This is here for when paying from the site is simply easier than finding the email.

Pay an invoice
03 / Before either

Book a working session

Thirty minutes on the room, the dates, and what it has to do. You leave with a scope note, and nothing is owed until you have read it.

Book a session
The terms, in short.
Scope first
Deliverables, crew, dates, and the payment schedule are agreed in writing before anything is invoiced. Nothing starts on a verbal.
Deposits
Credited in full against the final invoice. They secure crew and calendar, which is the part that cannot be recovered once a date is given away.
Methods
Card and bank transfer. Wire and ACH details are provided on the invoice or on request.
Paperwork
Certificates of insurance, vendor onboarding, and building requirements are handled inside the Rider and confirmed before the first crew call.
Questions
Billing questions go to hello@steadyro.com and are answered the same business day.