The full program
The rest opens with an email.
The four parts, how a season is designed, the training we carry for every founder, and the application itself. Leave an email and it opens now. The same list hears first about premieres and open seats.
No noise, a few notes a season, and one click gets you off the list.
Nobody films the becoming. This series is built on it.
Most founders film the moment. By then the story is over. We film the road, released as you build, so the moment arrives with an audience already watching.
The making
What made you. The part you cannot go back and get.The work
What you are building, shot while it is being made.The belief
What you know the world has not caught up to.The mark
Your defining moment, captured live.The moment is yours to define, first doors or fourth company. Then a monthly cadence after, so the audience has somewhere to return.
You are a good fit if
- Building in health, tech, fashion, wellness, or entertainment, at any stage.
- You built the stage others shine on. Your story is untold.
- Reinvented more than once. The next act is the biggest.
- No outside money, everything to prove.
- Scaling past the first win the world still knows you for.
- Mission driven. The company leaves the world better.
- A kitchen table idea and the nerve to build it in public.
Nothing is filmed until the story is designed. With you.
The shape is decided with you first. Then we go and get it.
Apply
Two minutes. We read every one.The Rider
Our intake. It knows what to ask.One hour
Your four parts, designed with you.The shoot
Our crew, our light, on location.Delivered as we go
Four parts, cuts, stills.It keeps running
Monthly, after launch.Every series is commissioned by its founder. Scale, cadence, and terms are set in the design session, scoped to your stage. Seats are not first come. They are chosen.
Most founders are not building a company. They are becoming someone.
The hardest part is rarely the filming. Some of the most brilliant founders we meet go quiet when a camera turns on. The company is ready. The image has not caught up. Closing that gap is the work, and it starts weeks before we film.
Nobody is born ready. The series comes with the people who get you there, and the change becomes part of what the audience watches.
How you carry it
Begins weeks before production does. Celebrity trainer Marcus Gaudin, Tier X at Equinox and top 50 company wide, builds you to the date, virtual or in home. Speech and energy coaching as needed. By the first shoot day you move like the person the audience expects.
How you land
Image consulting first: how the person on screen should read, decided with you. Then the wardrobe, hair, makeup, and grooming that get you there, with a trial before the day and a standby artist on every filming day. The shoot is never the experiment.
How you last
Recovery massage on set by our own therapist, and a quiet corner when the day runs long. The founders who look composed in part four were looked after in part one.
Together, these are The Finishing School. Scoped per founder through the Rider, our intake questionnaire. Virtual or in person, and priced to match.
Where to find us next.
September 2026
The next rooms are being booked now.
Two evenings are in contract for September, in Southampton and New York, and we will name them the moment the ink is dry. The list hears first, before anything is announced anywhere else.
Previously
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Hamptons Fashion Week · 22 August 2026
The 360, the photobooth and the team, all day at Shop and Sip with Propel Earth. Recap coming soon.
One question. That is the whole application.
Your details, then one question. Answer it in two sentences. We read every application and reply either way.
The series is a commissioned production, an investment in the company you are building, scoped to your stage through the Rider. Season one is closed. Applications here are for season two.
Not your moment? Send us theirs.
If this is not the right time to apply yourself, recommend a founder who fits. If they take a seat, there is a referral fee with your name on it.
Season two begins Q1 2027.
Season one is closed. If your moment is next year, join the waitlist and hear first, before anything is announced anywhere else.
The Montage, and giving one.
A season is ten founders and a year of filming. The Montage is the shorter road to the same thing: six weeks coached, built around one full production day, so the progress and the stumbles exist afterwards instead of living only in memory. The session is $2,400. The cohort is $4,500 and begins 2 November.
It is also the one thing here you can give to someone else. Most founders will not book this for themselves, and someone noticed them before anyone else did. A gift is scoped with you, papered, and delivered with a card in their name.